I love social media. As a marketer, a business owner, and a consumer, I love that social media introduces me to the people I need to network with and introduce myself to. To me, that’s its biggest asset – to connect me with the right people, at the right time, to make magic happen. But you can only do that if you’re not wasting your time and cluttering up your view with the wrong people. That’s why one of the most important things you can do in social media is to put steps in place to connect with the right people and avoid wasting your time talking to or seeing the updates of the wrong ones.