Lately there have been so many conversations and news reports on the subject of social media, we wanted to explain why we recommend these strategies to our clients. Here are a few excerpts from a great article by Kate Spiers that provides a very good explanation.
“One of the questions I hear most often is “Honestly, just how important is social media?” Well, the obvious answer is “very”, right? It’s very important to me and to my business, and to a lot of our clients. For some clients, social media simply isn’t a priority and in many cases I have no issue with that. Sometimes the reality is simply that other stuff just is more important right now. But what I do know is this:
• Social media is really important if your audience or market are highly social
• Social media is really important if you need to influence influencers
• Social media is really important if you are about community
• Social media is really important if your business is online (or anywhere near online)
• Social media is changing everything
We have seen confidence in social technologies grow before our eyes, as well as genuine passion and excitement as the opportunities and possibilities of social become clear. We have witnessed the emergence of a genuinely social mindset in our clients. And I think that’s the bit that’s most important for any business.
A social mindset recognizes that the world is social, that social technologies will inevitably change the way we consume, do business, live our lives – they are already shaping it. A social mindset is the really important thing, because social is not going away. It has left an indelible mark on the world and it cannot be ignored. For some businesses, social is up close and very personal to us. For some, it feels like a spot on the horizon, far from today’s reality. But social technologies do, can and will impact business overall – and in time, each and every one of us. So for that reason, social technologies cannot be ignored. And, use them or not at this point in time, a social mindset for business is a must.”
