Archive for Business & The Web

Rick Jamison, Social Media Strategist, Synopsys

“I have known George for many years as a friend and collaborator. He is a thoughtful, engaged and serious-minded person who sincerely cares about doing good work in all of his endeavors. Beyond his day job, George is also an all ’round good guy with a great sense of humor and multiple talents as a songwriter, entertainer and music critic… and he’s really good at all of them!”

Rick Jamison, Social Media Strategist, Synopsys

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Do Your Local Listings Sync Up?

syncupThe sign on your business is in disrepair. Packages delivered to your business are blocking your doorway. What do you do? You repair the sign and you move the boxes. You make sure your business is easy to find.

The same care is required for your local online presence. You won’t rank well if you have conflicting information on any one of the thousands of sites where Google and other search engines gather local listings data. And, consumers are confused when they see discrepancies—they’re likely to go to a competitor whose listings are clean and consistent.

Give us a call and we’ll tell you more about local listings management.

The Video Advertising Advantage

video1According to a study conducted by Nielsen, online video ads have a greater impact than TV ads and they are better at finding the hardest-to-reach audiences.

Two key findings:

  • Younger TV viewers, the coveted 18-34 demo, continue to grow their time spent with online video.
  • Online video ads score higher impact than TV ads on Nielsen measured metrics. Metrics are general recall, brand recall, message recall and ad likeability. Read More →

Protect Your Family’s Identity

There has been much discussion recently, both online and in the media, concerning identity theft. As I build out content management websites for clients, I am often asked about topics related to online security and identity theft. It seems there are just so many ways to expose you or your family to the “bad guys” out on the wild wild web. Read More →

Any Time Is Train Time

 

The Super Chief and El Capitan at Pasadena, CA circa 1972Today I decided to take a little break from creating websites and doing search engine optimization. I was thinking about a different kind of engine, and a few of the very cool jobs I have had in my career. I started out as a Ticket Agent at the Pasadena, CA train station alongside Dale Ball (Lucille’s cousin). We saw many celebs make the short drive from Hollywood to board the Super Chief headed for Chicago or other eastern destinations. I witnessed the end of the line for the Santa Fe Super Chief as it was soon replaced with Amtrak.  See the below video to experience another era in rail travel. Read More →