From home appliances and cars to gadgets and clothes, companies are using bright vibrant hues to excite reluctant consumers.
By Parija B. Kavilanz, CNNMoney.com senior writer

“Even though these non-conventional colors typically cost more, Webb said during bad [economic times], “people will gladly pay less for everyday necessities but are still willing to spend more on something different that makes them feel better.”

Cohen had a similar opinion. “Consumers are still willing to pay more for something that a little extra special and gives them a sense of pride in ownership,” he said.

In 2008, GM is introducing a Chevy Corvette in Jetstream metallic blue and a Pontiac Solstice GXP in yellow in 2009.

“Our customers want these bright colors. They may not be for everyone so we’re also offering them as limited promotional colors,” Webb said.

Gerald Celente, director of trend research with the Trends Research Institute, said this color push by product makers is a “smart and timely move” during an economic downturn.”

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