Experts help small business owners cut through the social-networking thicket.
by Ask FSB

“A lot of small business owners are asking themselves if diving into the social networking phenomenon will work for them and, if so, where to begin.

If Twitter sounds like an obscure bird species and you think Facebook and News Corp (NWS, Fortune 500).’s MySpace are pretty much interchangeable, first take some time to read up on the latest social networking platforms and what they involve.

One great resource is PBS’s Media Shift blog by Mark Glaser. His August 2007 guide to social networking offers a comprehensive overview with plenty of links for more information.

But that doesn’t address your central dilemma: Should your company jump in or run away?”

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