Total information has grown by leaps and bounds in recent times. Internet years are like dog years.  Things change so often and so quickly, you really do need to lead, follow or get out of the way! My initial exposure to the Internet was way back in the early 70’s when it was still a gleam in the eye of a young Bill Gates. When I brought home my first personal computer, my wife asked “what the heck is that thing?”  I told her it was a solution looking for a problem. I mean there was zero software packed with it, just a booklet describing all the great capabilities of a brand new technology.

These days we are literally overrun with hardware and software to address some of the most obscure problems one might imagine. The power of the Internet has created incredible economic opportunity for millions of people. Even the smallest business can promote their products and services 24 hours a day with an effective website. It has been said that over half the population now uses the Internet to find things they need. Half of those have Google as their home page! This is no small development in the scheme of things. If you have a website (your competitors probably do) it is important that it be “Google friendly”.

Today there are so many ways for businesses to take advantage of the Internet, but it would be a mistake to assume an “automatic” success solution. Things still take time and effort. One very effective approach is to create a blog, otherwise known as a web log or online journal. Google likes them. You get the opportunity to interact with your customers and actually find out what they want! There is great value in having such an open forum, and the rewards can be immense. Running a blog comes with responsibilities too. You should update it regularly with current useful information about your business.

So, go ahead and give it a try! Do a little research about blogs on Google (what else?) Send me a link to your new blog when you get it all up and running. I promise to be nice.