What to expect? Great question. What we do with our organic SEO services called www.mrsearchwrench.com is not so much about what is seen on the surface of your website, but what the search engines are picking up from your internal code. When we “optimize” your site, we do many things such as make sure the program coding contains no dead end links etc. Over time, links to external sites may have changed. We fix those, and add a few more for good measure. Now for example, if you have a real estate site, you could also email your industry contacts like title companies, lenders, inspectors, and ask them to add a link to their own site, that points to yours. That could help too. These are rather minor details in the scheme of things though.
The search engines frequently change the way they look at and evaluate a website for the purpose of “ranking”. A higher ranking is what we are aiming for with your site. To achieve that, we may try various search phrases embedded in your site to correspond with what people are searching for. An un-targeted search term like “house” or “land” would produce a gazillion results due to the general nature of those words. Not much help there. Now for instance if we plug in “luxury home redding ca”, or “fixer-upper redding ca”, those phrases might yield more targeted results. Again, this is not necessarily what would be shown on the face of your site, but the words behind the scenes.
So, we do all this work in the background, then submit the “altered” site to all the top search engines. We benchmark the current rankings, then let it all “bake” for about 3 months. At that time, we generate an advanced web ranking report showing how your target phrases fared in the top 7 engines. Interestingly, those top 7 account for about 97% of all searches. Here is a link to our web marketing page that goes into things in a little more detail. http://www.shastaconsulting.com/internetmarketing.htm but I don’t want to swamp you with a lot of techie talk.
Now you may ask if all this is worth the effort for a single agent, when the big boys are pounding away with pay-per-click ads and spending thousands per month on similar organic efforts. The answer is this… Yes. It is worth trying. It does take patience and the investment of several hundred dollars over the course of a year. With newspaper ads, there is no reporting, no accountability, ever. People from out of town will surely search the heck out of everything on the net when they are considering moving here. Same goes for folks who want to sell. Point is, they use the internet and search engines to do their research.
To keep your site out there with more exposure, it is necessary to constantly poke the engines with new content every quarter. The changes don’t necessary need to be sweeping, but regularity is key. Regular re-submission is also important. Some would like to shoot it out there every month. That would be a mistake. Google does not like to be pushed like that. They will actually penalize some sites for being too ’spammy”.
Bottom line…. we plant this organic tree together and give it some time (like a year) to see if we can get it to grow. When someone calls you from the out of town and says they found you in Google, then you get the appointment, then you sell a luxury home, I will be your new best friend! Until then, this is prospecting by computer, pure and simple.
