Author Archive for georgeireton

Park Marina Motors Stands Tall!

I have purchased many vehicles over the years. Usually things go just fine. When they don’t is when the dealer has the opportunity to step up or side-step the issue. I am happy to let my friends know that the owners of Park Marina Motors in Redding, Ca. demonstrate the kind of corporate character we all hope for when making an expensive investment.

As a web developer I have absorbed a loss when it became necessary to restore a hacked website. Even when you let the customer know up front that you are not responsible for such events, you just don’t let them swing in the breeze after they have paid thousands. If you are a wise business person, you will do the right thing. Park Marina Motors follows the same high road.

When you buy a previously owned vehicle you have the option to get a warranty or expose yourself to the risk of buying “as is”, which is what I chose. Now a fuel pump can fail anytime. In my case it was the next day! Since the pump lives inside the tank, it is neither a simple nor inexpensive fix. Although they were technically in the clear on this, Park Marina Motors did not even flinch! They instructed their top notch mechanic (Duane) at One-Stop Auto Shop on Hartnell to “Git er’ done”! The manager expressed his regret that this happened right out of the gate. What he did not know is that my wife and I plan to drive to the coast to celebrate our 45th anniversary. The pump might have failed going up Buckhorn Summit! Bottom line is, they forfeited every dime of profit to make it right. My sincere hope is that it will return ten-fold to them as a result of my telling this story to my network circle in Redding.

Rick Jamison, Social Media Strategist, Synopsys

“I have known George for many years as a friend and collaborator. He is a thoughtful, engaged and serious-minded person who sincerely cares about doing good work in all of his endeavors. Beyond his day job, George is also an all ’round good guy with a great sense of humor and multiple talents as a songwriter, entertainer and music critic… and he’s really good at all of them!”

Rick Jamison, Social Media Strategist, Synopsys

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Do Your Local Listings Sync Up?

syncupThe sign on your business is in disrepair. Packages delivered to your business are blocking your doorway. What do you do? You repair the sign and you move the boxes. You make sure your business is easy to find.

The same care is required for your local online presence. You won’t rank well if you have conflicting information on any one of the thousands of sites where Google and other search engines gather local listings data. And, consumers are confused when they see discrepancies—they’re likely to go to a competitor whose listings are clean and consistent.

Give us a call and we’ll tell you more about local listings management.

November Search News

Shasta Consulting & Web Design Inc. Search News is your monthly source to keep you up to date on the latest trends in search engine marketing and related matters.

Google Penguin 3.0 Recap

 Penguin is the algorithm update that’s designed to defend Google against spam and other practices that violate its webmaster guidelines.

The version that came out in October 2014, Penguin 3.0, is a worldwide refresh that impacted less than one percent of English search queries.

According to Search Engine Journal, “The Penguin algorithm primarily looks at a site’s backlink profile…It should demote sites with bad link profiles and help sites that were previously hit that cleaned up their link profiles.” Click here for more details about Penguin 3.0.

This is Why Everyone’s Talking About Alex

Imagine you’re just going about your day as a cashier at Target and next thing you know, you’re on The Ellen DeGeneres Show. You’re famous! All because of social media.

That’s what happened to #alexfromtarget. The story of how Alex became famous demonstrates the mind-blowing power of social media.

Every interaction you have on Facebook, Twitter, Google+ and other social media sites builds your business and your brand. Though you probably won’t be a sensation like Alex, you will be where consumers spend huge amounts of time and share huge amounts of content. The amount of information that is shared each day on Facebook is astounding! Facebook has more than one billion users and every 20 minutes, those users share one million links. Twitter is also impressive in terms of marketing potential.

If you’re not on social media, or you’re neglecting what you started, get it going today!

Look What Google’s Done Now

Good news for businesses that have more than one location.

According to Search Engine Journal: “Google has made an update to AdWords location extensions that allows multiple locations to display in mobile search ads. When several business locations are nearby, users may see up to three locations in an ad. The extensions can display the street address and distance from the user’s current location. Users can click to call or get directions for each location.”

Click here to read more about location extensions.

Jon Cadorin, Cadorin Construction

“In 2010 George help build my company’s website, www.cadorinconstruction.com.
He offered us a web platform that is easy to set up and manage. Most importantly George was able to answer all of our questions and be there when we needed him. He still checks in with us and continues to give us great service. I highly recommend George!”