According to a study conducted by Nielsen, online video ads have a greater impact than TV ads and they are better at finding the hardest-to-reach audiences.
Two key findings:
- Younger TV viewers, the coveted 18-34 demo, continue to grow their time spent with online video.
- Online video ads score higher impact than TV ads on Nielsen measured metrics. Metrics are general recall, brand recall, message recall and ad likeability. Read More →